A RetroPie (or similar) controller for £5?!

I recently found myself in Poundland seeing what a humble pound coin could get me, aside from the usual cables, chargers and similar accessories I buy… seriously, they work fine and are only £1/£2, not to mention their chargers are far better than cheap ones you’d find on ebay! Check out this video from bigclivedotcom on the subject.

As I was browsing, I happened upon the £5(!) electronics/games section. There were a few XBOX360 games and such, but what caught my eye was this;

I forgot to take a photo at the shop

It is a Gioteck ‘Turbo Controller’ for the Nintendo Classic Mini. It looks basically like a NES controller with turbo buttons. Considering my RetroPie setup at home, but having no idea of the protocol/connector it used, I decided it was worth the sacrifice of £5 to find out if I could make it work. You can also get these controllers from the likes of argos/ebay (for £5.99, the horror!).

I got it home, opened it up and saw the Nintendo ‘nunchuck‘ style plug on the (surprisingly long) cable. This was a good start and I figured that it probably uses the same protocol as the Nunchuck or the Wii Classic Controllers and similar that use the same plug. Both of these use the I2C protocol and there are various libraries out there to allow them to be use with Arduino’s and compatible micro-controllers.

I was hoping there would be something similar for the Raspberry Pi, given it has an I2C bus built in, but unfortunately the only information I could find was on drivers for the Wii controller with a Nunchuck or Classic Controller connected to it, connected to the Raspberry Pi over bluetooth, which was no use to me as I don’t own a Wii controller.

So I decided to write my own ‘driver’ for it (more of a daemon actually!) and here is how I did it;

First thing I had to do was crack it open to see if I could find the pinout. Mercifully it was printed right on the board, along with several test points I plan to investigate later. I2C devices generally use four wires VIN (Power, 3.3v) GND (Ground), SDA (Data) and SCL/CLK (Clock).

In this case, VIN is red, GND is black, SDA is green and CLK is white.

Controller PCB with connections labeled

Given that this experiment was so cheap, I simply cut off the nunchuck style plug to expose the wires and I then attached my own pin sockets/plug for easy connection to a Raspberry Pi or other devices.

Controller with new Raspberry Pi compatible plug

Adding the plug made it very easy to connect and disconnect it from the various raspberry Pi’s I used for testing, namely a Raspberry Pi 3 I use to run RetroPie in my lounge room, and a Raspberry Pi 0W that I used for headless testing/development.

Connected to the Raspberry Pi

If you didn’t want cut it up, you can get you could grab a ‘Nunchucky‘ from adafruit and solder wires and an appropriate plug to that, or scavenge sockets from a broken system.

Once I had the new plug on it, I connected it to an Arduino nano to do some testing. I initially tried the WiiClassicController library to see if it used the same protocol as the Nunchuck/Classic Controller and luckily for me, it did. So now I had to work out a way to get that data into a useable form on the Raspberry Pi using its I2C bus.

Ideally you would write a kernel module in C for this, but given my very limited knowledge of C and desire to get it running quickly I had to pick something else. I am most comfortable with Java so my my first attempt was to write a simple app that used the PI4J and Robot libraries to take the data from the I2C bus and turn it in to keyboard commands. This was very quick and easy to write, but unfortunately was a failure as Robot on linux requires X11 to be running for it to work, and RetroPie does not use X11.

I looked around, and a good way to achieve keyboard emulation at a lower level was with the ioctl call, and there happens to be an wrapper for it in NodeJS. I am not brilliant with JS but I have written node app’s before and figured it was going to be easier than learning C (which I do want to do at some stage!)

My first attempt was using the virtual-input library, but nothing I did would make it work with the Raspberry Pi. I could get it work fine on an ubuntu VM to send keystrokes, but never on the Pi.I saw that it was used in another project, node-virtual-gamepad which is a really cool project. So I tried it and it and worked fine on the Pi.

I then had a look through the source to see if I could extract its virtual keyboard code for use in my own project and after much wrangling, I got it to work! I used evtest to detect the virtual keyboard codes as they were sent by the virtual keyboard code.

evtest running

The next thing to do was integrate the keyboard code with the I2C library to come up with some sort of daemon that would interpret the commands sent from the controller over I2C into keypresses on the virtual keyboard, thus controlling the game.

There was also code for emulating joysticks/gamepads which I do plan to build in to the daemon, so that you can choose to emulate a keyboard or gamepad depending on your needs. But the first order of business was to get it working as a virtual keyboard.

Once I had both portions working, both I2C reading and virtual keyboard, i was able to combine them to build the daemon that will run in the background and interpret the data from the controller in to keyboard presses to control the Raspberry Pi.

Testing it out with a bit of Mario

The code and is available on my github here, along with instructions on how to setup and use it. If you want more detail on how I built it, read on.

Once I had both the virtual keyboard and I2C code working combining them was relatively straightforward, but there were a few gotchas.

  1. As I learned from the Arduino library, the gamepad sends data in ‘packets’ of 6 bytes
  2. When there is no buttons pressed, the result always begins with a 0x0 (0) with the packet looking like this (decimal);
    [ 0, 0, 128, 128, 255, 255 ]
  3. The gamepad sends a ‘heartbeat’ packet of 6x 0xFF (255) byte values every ~8 seconds and a randomly times packet that begins with 0x1 (1), these look like this (decimal);
    [ 1, 0, 164, 32, 1, 1 ]
    [ 255, 255, 255, 255, 255, 255 ]
  4. In the linux event subsystem when a key is pressed a 1 is sent and it will remain pressed until a 0 is sent for the same key, you can send multiple 1’s and 0’s at once
  5. All 8 buttons are handed by the last two bytes in the array (5 and 6) and some buttons when pressed together send a new code if they are on the same byte. I had to test and map these out.
  6. I needed to ensure that 2 buttons can be pressed at a time in order for the controller to be useful

Below is a table of the keys to their ‘bytes’ that I am using to detect keypresses;

Button Position Hex Dec
D-pad Up Byte 5 0xFE 254
D-pad Down Byte 4 0xBF 191
D-pad Left Byte 5 0xF3 253
D-pad Right Byte 4 0x7F 127
Start Byte 4 0xEF 239
Select Byte 4 0xFB 251
A Byte 5 0xEF 239
B Byte 5 0xBF 191

Given that some buttons share the same byte (such as A&B) they give different results if pressed at the same time. Below is a table of the ‘Combination’ bytes and positions;

Combination Position Hex Dec
A & D-pad Up Byte 5  0xEE 238
B & D-pad Up Byte 5 0xBE 190
Select & Start Byte 4 0xEB 235
A & D-pad Left Byte 5 0xED 237
B & D-pad Left Byte 5 0xBD 189
D-pad Up & D-pad Left Byte 5 0xFC 252
D-pad Down & D-pad Right Byte 4 0x3F 63
 D-pad Down & Start Byte 4 0xBB 187
 D-pad Down & Select Byte 4 0xAF 175
 D-pad Right & Select Byte 4 0x6F 111
 D-pad Right & Start Byte 4 0x7B 123
 A & B Byte 5 0xAF 175

Once I had this information, the code itself is fairly simple.

It polls the controller every 10ms (this can be changed) for the 6 byte array. From that I build JSON object containing each button and its state (0 or 1). I then check this against the last iteration to see if its changed to detect a change in state of a button, if its changed I then set the key high or low using the virtual keyboard library, at the end of the iteration i pass the current button states in to the ‘old’ iteration variable and start again. Only if the key has changed from one iteration to the next do I send a key event to change its state in the events subsystem.

The daemon is designed to be run in the background upon boot of the system to register events from the controller and pass them to the virtual keyboard. I also noted that the controller can be connected and disconnected while the daemon is running with no ill effects.

Let me know if you found this useful or interesting, or if you have any suggestions on improving it!

Dreamforce 2017, What an experience! Part 2: Dreamforce itself

The dust is still settling from Dreamforce 2017, having only gotten back to the UK Monday afternoon, but I wanted to share my thoughts while they were still fresh in my mind. This is part two of of this blog, the first is here, about my experience speaking at Dreamforce. This blog is about Dreamforce itself.

Dreamforce 2017!

So Dreamforce is over for another year, and it was just as huge and insane as ever. This is my second Dreamforce, with my first being in 2011. It certainly is a lot bigger than when I last remember! As anyone who has been to Dreamforce knows, it is an overwhelming experience and unlike any other tech conference in existence.

For those that don’t know, Dreamforce is Salesforce’s annual user/partner/customer conference and is held each year in San Francisco, CA. This year is was four days from 6th – 9th November and had speakers like Michelle Obama and performances from Alicia Keys and Lenny Kravitz (see, not your usual tech conference!) plus over 2700 sessions from Salesforce employees, partners and customers (one of which was mine!)

Trailhead was very much at the forefront this year, with an entire ‘Trailhead Area’ in moscone west, decked out with fiberglass rocks, trees, grass and even a waterfall. The road between moscone south and north was closed with ‘Dream Valley’ being created, completely covered in astroturf and home to food stands / cafe’s, lots of seating, a music stage and even a rock climbing wall. There was a trailhead quest to complete, a Dreamforce specific badge and plenty of trailhead swag on offer (including the coveted trailhead hoody).

As I experienced the first time at Dreamforce back in 2011, it is one of these conferences you make all of these plans to see 100 sessions and catch up with everyone you know in the community. In reality you and end up seeing 10% of the sessions you planned to, and see more people than you ever expected to. This may sound like a bad thing, but so much of the value you get from Dreamforce is from the people you meet, the sessions you never thought to attend and the demos you see from Salesforce and from other partners/vendors. A key to enjoying Dreamforce is not worrying too much about what you have planned, and just go with the flow of the week.

Dreamforce is where Salesforce makes its big product announcements for the year and holds Developer, Admin, Trailhead and many more keynote sessions. The theme of the main keynote was ‘We are all trailblazers’ highlighting the economic impact salesforce has had, the fourth industrial revolution and the impact it continues to have on the world, how the 1:1:1 model allows salesforce, and other companies to ‘do well, and do good’. Also highlighted was the stories of ‘trailblazers’ such as Stephanie Herrera, most famous for #SalesforceSaturday.

The focus of the product announcements was on customisation, personalisation, deeper AI integration and IoT, with the announcement of myTrailhead, myLightning, myEinsetin, mySalesforce and myIoT. Of these, I particularly liked myTrailhead, Trailhead is a great learning management system, so rolling out to customers, allowing them to create their own internal trails and track metrics etc is a great move. Hopefully this means the end of super boring and clunky internal training systems.

As usual, here were customer demos, this time from T-Mobile, Adidas and 21st Century Fox to highlight these new product announcements. The T-Mobile and 21st Century Fox presentations had the usual level of salesforce polish and smiling people in trailblazer hoodies, however the Adidas one felt a bit odd to me, especially seeing Marc rocking a full adidas tracksuit and trainers! They centered around how salesforce provides a better understanding of customers.

I attended the developer keynote and was excited about some of the announcements, and a bit disappointed in the lack of others. The major focus of the keynote was platform events, a publish/subscribe architecture allowing you to build event driven applications (similar conceptually to things like MQTT), having used similar tech before I was impressed with this and can’t wait to play with it. Improvements to the Lightning Data Service and new standard lightning components were also announced, bringing it closer to making visualforce completely obsolete. There didn’t really seem to be much in the way of enhancements to the Apex language itself (still no case statement…) which was a bit disappointing.

I managed to attend some sessions as well, including Keir’s session on building offline mobile apps with the Salesforce Mobile SDK, Philipe’s on platform events and Chris Eales’ on helping not-for-profit’s succeed. As always the quality of these sessions was very high and it was great to learn new things from others in the community. When the recorded sessions are release, I will do another post about these in more depth.

One of awesome things about Dreamforce is the opportunities to catch up with people in the community that you’ve not seen, and to meet new people that maybe you only know from twitter / online. I thankfully was able to catch up with many people whom I worked with in Australia and had not seen in a few years. I met some great people from the Good Day Sir podcast community, and I met some new people who were fans of SchemaPuker!

As always, the ‘customer success expo’ was full of Salesforce partners and ISVs showing off their products (and giving out some cool swag). Fidget spinners and socks seemed to be all the rage this year. It is always interesting to see what is available for use with Salesforce, and working at a Salesforce partner its good to have a knowledge of what may be out there to provide solutions to customers needs.

Dreamforce is always a huge week, and it never ever feels like you get to do everything you want to do. While some people think that the whole trailblazer/trailhead/character thing is a bit over the top, the underlying message is solid and its good to part of such a supportive community and to be able to attend events like Dreamforce.

As always, a tonne of talks and keynotes are recorded and will be available online, with some already available here, so even if you didn’t make it to Dreamforce this year, you can get some idea of what it was like.

Dreamforce 2017, What an experience! Part 1: Speaking

The dust is still settling from Dreamforce 2017, having only gotten back to the UK yesterday, but I wanted to share my thoughts while they were still fresh in my mind. This will be a two part blog, first about my experience speaking there, and the second about Dreamforce itself.

Update: Video of my talk has been posted on YouTube, check it out here!

Speaking at Dreamforce

As you may be aware, this was my first time speaking at Dreamforce, and my first time speaking at such a huge event. As a fresh graduate of Speaker Academy, I had decided to submit an abstract for Dreamforce (actually, I had not even graduated at that stage, as the call for papers closed before our graduation) I had thought to myself that this would be a good opportunity to practice writing an abstract.

To my great surprise, my talk got waitlisted, meaning that it would be accepted if other accepted talks were not able to go ahead.I was happy I had gotten that far, I figured it meant my abstract was at least half decent. Much to my surprise, a week or so later I was told my talk had been accepted! To be honest I was absolutely terrified, I still hadn’t graduated speaker academy at this stage, so I’d not really done any proper public speaking before and now, all of a sudden I am talking at the largest tech conference in the world!

I started work on my talk immediately, I had the same topic as my graduation speech, so I already had some content, however my graduation speech was a lightning talk (5 minutes max) and my Dreamforce slot was 20 minutes. Graduation rolled around and I gave my lightning talk, I think it had gone fairly well and I got good feedback from my peers and Jodi and Keir.

I was feeling a little bit more confident at this stage, but still quite scared about Dreamforce. I was assigned Philippe Ozil as my session owner from salesforce, and he was amazing, he helped me hone my title/abstract, and my presentation itself, listened to my dry runs and gave helpful feedback. Having a good session owner made the whole process that much easier.

Having a couple of dry runs under my belt (with just myself and with Philippe) I was asked if I wanted to present at the London Salesforce Developer User Group as additional practice. I jumped at this opportunity and was very glad that I did, as I uncovered a bug in my presentation (Lucidchart’s import process had changed) and was able to both talk around it on stage, and had a chance to fix it before Dreamforce. It also gave me a chance to make some slight changes to my presentation and hone it that extra little bit.

The week before Dreamforce I gave a dry run to my partner, which, to be honest was probably the hardest one to give. No one likes to look like an idiot in front of a group of people (which is a big fear I had about talking), but you REALLY don’t want to look like an idiot in front of someone you love! However, I am glad I did it, as a) she had some suggestions that as an outside person, I would never had thought of and b) It wad good practice for dealing with nerves.

Finally the big week came, I hopped on a plane to San Francisco and Dreamforce began! My talk was on the second day of Dreamforce (Tuesday 7th Nov) at 12.30pm, so I had a good chance to get over jet lag and a little bit more time to prepare myself. On Monday, I made sure to explore the Trailhead area at Dreamforce, where my talk was to take place, so that I had an idea of how long it took to get there, the setup, the layout of the stage, etc.

I also had a chance to test my laptop and make sure everything would work as expected on the big day. Another advantage of scoping out the venue first, was I was able to see where related areas were that I could reference in my talk, e.g I was able to refer people to the Heroku area, or the SLDS area if they wanted more information about these things.

Tuesday finally came, and I would be lying if I said I wasn’t nervous. I woke quite early and did yet another dry run in front of the mirror, I also updated my speaker notes in my slides to include the things I had noted the day before. I got to my stage in time to watch the talk before, and by this time the neves had well and truly set in! Funnily enough, the talk before actually included screen dumps of schema builder, something I specifically reference in my own talk. Several of my colleagues from BrightGen and even some guys I used to work with in Australia were already in the audience in anticipation.

The previous talk ended, and it was my turn to take the stage. I got mic’d up and set up my laptop, by the time this was all done I only had four minutes to wait until my talk would begin… these felt like the longest four minutes of my life, nerves were in full force as I waited for the sound guys to indicate my mic was on and it was time to start. I finally get the thumbs up, mic was on and the counter started.

I begin my talk, introduce myself and SchemaPuker, and something quite strange happened, all of the nerves I had before melted away, I was focussed and it almost felt like the audience wasn’t there, I felt like I had found my stride and my talk was flowing well, I finished talking about how SchemaPuker came to be and it was time for the live demo… the nerves were back, even though I had run through it that morning, and again just before I did my talk, I was still worried it would somehow go wrong.

Luckily, it worked flawlessly, and I transitioned into the more technical half of my talk, explaining the tech I used to build and host SchemaPuker. Before I knew it, I was at about the 18 minute mark, and with only one slide to go I was ready to conclude and ask for questions, I had hit the timings I was hoping for and the talk was over.

I was feeling quite pleased with how it had gone, and I had quite a few people come and ask questions afterwards, about the tech, about SchemaPuker itself, and even questions on how I could integrate or take the tool further, which was awesome. My BrightGen colleagues told me that they though it went very well and that I had come across confident and that my pace and articulation were spot on.

So what did I learn from all of this? Well, first of all, speaking at Dreamforce is an amazing experience, and the folks at salesforce want you succeed and provide you with all of the help and support you need, not only that, but you won’t be boo-ed off stage or heckled by the audience, the Salesforce ohana is a supportive place. Secondly, I am incredibly thankful for the hard work Jodi and Keir put in to speaker academy to help prepare me for something like this! Finally, that public speaking is terrifying, but strangely addictive… I definitely want to do more of it, and I plan to submit talks for other conferences and events in the future.

I want to thank Salesforce, for accepting my talk and providing me with this opportunity and also I want to thank BrightGen, for sponsoring my trip and being 1000% supportive of me and my talk, both before Dreamforce, during Dreamforce and afterwards, It’s amazing to work at such a supportive company! Finally, I want to thank everyone that came to my talk, to my dry runs and who asked questions and gave feedback, knowing that people use the things you create, want to listen to you want to say, and want to help you to improve makes it all worthwhile.

So my advice to anyone is; we all have something interesting to share, it could be something we have built, something we have learnt or even our journey and perspective on things, so I would encourage you to get out there and talk about it, even if public speaking isn’t for you, you can always blog, tweet, podcast or contribute to the success community/stack exchange! It’s not as scary as you think.

Speaker Academy: Better than gouging your eyes out with a rusty spoon!

Like many people, when given the choice between speaking in public, and gouging my eyes out with a rusty spoon, I’d opt for the spoon.

However, public speaking happens to be a very useful skill, and very good for your career. Luckily for me, there was a third option… two members of the salesforce community here in London run an excellent programme to help people like me learn how to speak in front of others.

Jodi and Keir first ran their speaker academy course last year, with a second course running early this year. I was unable to attend the first two, but as they say, third time’s the charm, so I signed up and hoped for the best.

So what is speaker academy?

It’s a course run by salesforce MVPs, Jodi Wagner and Keir Bowden (aka. Bob Buzzard) with the intention to help people in the salesforce community learn how to speak in public, and encourage a more diverse range of people to participate in user groups, community events and even World Tour/Dreamforce.

The course goes for 6 weeks, and covers topics like; Choosing a topic, writing an abstract, developing a presentation, body language and overcoming fears. Each session runs for about an hour and at the end we are given homework. Over the course of the 6 weeks, we develop a 5 minute lightning talk, with the graduation being to present this talk at a user group, in front of real live people!

To add a bit of encouragement and competition, there would be a prize for the speaker that the audience thought was best, last time it was a speaking slot for Londons Calling, and this time, up grabs was a speaking slot for Surf Force! (which I wasn’t in the running to win, since I am co-organising Surf Force)

If you want to read more about it from the facilitators perspective, check out Jodi’s blogs (here, here and here) or Keir’s blog here.

How did it go?

Our graduation was held at the August London Salesforce Developer Meetup. I’d be lying if I said I wasn’t nervous, as I’m sure my class mates were. We had all developed and practiced our talks in the relative safety of a small group, by the end of the course we were all pretty comfortable presenting in front of one another.

This was different, this was getting up in front of 50+ people and giving a talk, something I’d not done since being ‘forced’ to in high school! I think I made it both easier and harder for myself by talking about schemapuker… easier in the sense that I wrote the tool and of course have deep understanding of it, harder in the sense that because the topic was quite ‘personal’ to me, I really didn’t want to make any mistakes!

Overall, I think my talk went well, I feel that I probably spoke a bit too fast, I’m not sure how close I was to the 5 minute mark, but to me it felt like it was over in 30 seconds! I definitely need to work on body language and movement (I didn’t do much of it). However, I did get positive feedback from people in the audience, with a few people coming up to ask more about schemapuker afterwards.

My fellow classmates presentations all went without a hitch, at least from where I was sitting.

Connor went first, talking about the advantages of using middleware.

Followed Oliver, showing us how to supercharge our sandbox refreshes.

Next was Jin, on how to make life easier for your sales team with automation

I was up after Jin, presenting schemapuker (slides here)

After my was Kyra, telling us how we can help the scouts

and last but not least, was Sean who spoke to us about securing salesforce communities.

The winner of the Surf Force slot was Sean Dukes, and I look forward to seeing him at Surf Force!

So what did I learn?

One of the things I struggle with (and this applies to my blog too) is having something interesting to say. I’ve often found myself thinking “I could talk about that” or “I should write a post about that” and then going “nah, it’s been done” or “nah, no one would be interested in that”. What I had not considered, is that everyone has unique exiprence and a unique take on things, so while maybe someone has written or spoken about something before, what they have to say and what I have to say may be different.

The fear of getting it wrong/looking stupid/being seen as a fraud goes hand in hand with this, aka. impostor syndrome. Jodi and Kier helped us to, at least somewhat overcome this and to stop comparing ourselves to others… In reality we are all in the same boat!

I learnt that its important that you talk about something you actually care about/are interested in. When it came time to write abstracts, we had to prepare three and read them to the class. That really drove home how obvious a persons preferred topic was, and how it comes across in your talk.

I also learnt that, reading from a script or from your slides is NOT a good approach, and your slides/presentation should be there to compliment and support your talk, not contain it! As Keir said many times, “less is more”.


I want to sincerely thank both Jodi an Keir for running the class, they put a lot of effort in to preparing materials, organising, giving feedback and actually teaching the course and it is of great benefit to the graduates and the community at large. Many people who have done the course have gone on to speak regularly at user groups and at other events like Salesforce World Tour. Jodi and Keir should be proud of what they are doing, and I’m grateful for the opportunity to have attended.

Will this be the start of an illustrious speaking career? …Maybe not. Do I still think I’d rather gouge my eyes out with a rusty spoon than give a talk? Not at all, I hope to be able to talk again at another meetup and improve my skills!

Organising Surf Force 2017: The best salesforce adventure you will have this year!

As you may (or may not be…) aware I am part of the team organising Surf Force.

What is Surf Force you ask?

Well it’s a salesforce community event, but not like any other that you may have been to. Through surfing, we encourage you to take a chance and to step out of your comfort zone.

Surfing is something that not a lot of people have done, and that people might find scary or challenging… But when you have people around you who are there to guild you and help, you will realise it wasn’t so hard after all.

This is a lesson that we can apply to the salesforce community, and the community at large. We can all step out of our comfort zones, learn something new, do something great, and help others. Surf Force is here to prove this to you, teach you new things and empower you to do this.

I helped with Surf Force in 2016 (Which was held in Aberavon, Wales) and loved the concept and what the founder, Shaun Holmes was trying to achieve. Shaun’s enthusiasm for the event, and helping others was inspiring and I knew that in 2017 that I had to be part of it and help to make it bigger and better!

Organising Surf Force 2017

Organising an event takes a lot of hard work, even more so when everyone has day jobs and their own lives to live. All of the team work full time and have varying family and other commitments, and to make things even more challenging, we are holding the event in a different country!

To spite the challenges, the team of Shaun Holmes, Kerry Townsend, Scott Gassmann, Jenny Bamber, Lauren Touyet and myself have made amazing progress on making Surf Force and we had our first trip to Bundoran, Ireland to scope out the venue for this years event, talk to local contacts and charities and, of course, go for a surf!

If you’ve never been to Bundoran (or to Ireland in general) then you are missing out, it is an absolutely gorgeous place and the people there are incredibly friendly.

The venue we have chosen for Surf Force 2017 is the Great Northern Hotel, which is right on the beach had has some excellent facilities for the event, as well as for leisure (pool, spa, sauna, golf course, etc)

We also met up with the amazing people at the Donegal Adventure Centre, who will be providing the surfing lessons and all of the kit required. The organises and instructors there are amazing and really make sure that you are both having a good time, learning and being safe.

I am very excited to be a part of this event and to work with the amazing group of people who are organising it and I hope that you all will come along. I also wish to thank our sponsors, who help to make events like this possible. So please check out Taskfeed and Good Day Sir!

To find out more about Surf Force, visit the website here, follow us on twitter, instagram or facebook!

Salesforce Community Events – Surfforce

If you’re in the salesforce space, no doubt you have heard of some of their events. The biggest and most well known being Dreamforce. Perhaps you’ve been to a Dreamforce, or world tour or one of the other official salesforce.com events.

But perhaps something you didn’t know about were salesforce ‘Community Events’. These are events that are not run by salesforce.com themselves, rather, they are organised by the community (often sponsored by salesforce.com partners, ISVs, etc). Community Events are relatively new in the space, but they are picking up pace quickly, an excellent example of this was the London’s Calling event here in the UK (that I unfortunately didn’t make it to.. next year!)

So why am I talking about community events? Well, I went to my first one recently – Surfforce.

Surfforce was billed as ‘a salesforce user group with a difference’ and it certainly was. Held in Aberavon, Wales, the basic idea of the event was ‘lets go for a surf in the morning, then talk salesforce in the afternoon’. It was the brainchild of Shaun Holmes, who’s passion for both helping others, the community and salesforce is incredible.

The event was aimed at people new to the salesforce community, with several excellent speakers sharing their journeys within the salesforce world. As well as this, there was a focus on helping local charaties.

I only found out about the event about a week before, so lucky enough I was able to organise the trip down with Scott. Given my late coming to the party, I was not able to secure a spot in the surfing portion of the day, which suited me fine, I am from Australia after all and the water temperate in wales was a little different to what I am used to!

When those brave enough to strap on a wetsuit where finished in the ocean it was time for lunch, networking and chatting with sponsors.


After lunch, we were treated to some excellent talks. First was Danielle from the wave project, she took us through what the project was about, and the amazing impact that it has had on the kids in need who were able to take part. They are doing excellent work with kids in need, providing ‘surf therapy’, teaching them how to surf and helping them with mental health issues such as anxiey and depression. Thanks to surfforce, over £500 was raised to help them in their efforts, as well as the opportunity for 15 kids to take part in a surf lesson at the same time as the surfforce attendees.

We next heard from Anna, a local businesswoman and entrepreneur, who spoke of her humble beginnings in Poland during the cold war, and how she was able to make the most of what she had and how she was able to keep challenging herself to be better and better. She has won multiple awards and is CEO of two successful companies, her talk was definitely inspiring.

We then heard from Dave and Mike from salesforce, both of them very early employees, they gave a very informative presentation that went through the journey salesforce as a company has been on, from having a handful of customers in 1999, none of whom had to pay for licensing for the first year! (interesting side note, one of these early adopters was a previous employer of mine) to launching the AppExchange, running on a box under dave’s desk, and originally called the App Store (sound familiar?) to the multi billion dollar success they are today. This was a very interesting talk, and if you get a change to see/watch it I would highly recommend it.

After a brief break for lunch, we heard from several more excellent speakers. The first of whom, Louise spoke of her personal journey from someone who had no experience with salesforce (or computers really, she has a background in Literature) to becoming an Awesome Admin. She spoke of how she found that she had more of an interest in the systems she was working with, than the actual work itself, and how that when she has salesforce ‘forced’ upon her, she decided that she would learn as much as possible and make a go of it. Louise described how much the salesforce community has been a help to her, the sheer volume of resources out there and how inclusive and helpful people were.

Next up, Antonia took us through her journey to bring her to the position she is in today (Lead Consultant) and how that her journey and the salesforce community is anything but boring. She explained that using the salesforce platform, anyone who wants to try can become a developer thanks to the supportive community, excellent declarative tools and wealth of documentation.

Finally, Jodi spoke to us about her journey from Salesforce Admin to Consultant, with a presentation entirely of GIFs (no death by powerpoint here!) she spoke of how she was constantly looking for new challenges, from being an Administrator, to setting up a Centre of Excellence, to finally making the move into the consulting world. Her journey in particular is one that I think a lot of people in the salesforce consultancy world will be familiar with (I know I am, I started my salesforce journey as an Admin back in 2008)

Proceeding ended with drinks and networking. To spite not being the exact target audience, I think that I got quite a lot from attending Surfforce, I met a load of amazing people and got to be involved with, what I think, is an excellent concept.

Shaun, Kerry, the speakers, volunteers, sponsors and everyone else who worked so hard to get this event up and running deserve a huge pat on the back for what they achieved with this event. I think the Surfforce concept would fit in perfectly back home in Australia. Something like this could be easily done in both the Gold Coast and Sydney, and given the salesforce community in Australia, could be very successful. I hope that someone seriously considers this concept, and that the next event is even bigger and more successful than the last.

I think the concept of community events is a great one, it goes to show how inclusive the salesforce community is as a whole and how excited people are about the platform. Surfforce may have been my first community event, but it most definitely won’t be my last.