If you’re in the salesforce space, no doubt you have heard of some of their events. The biggest and most well known being Dreamforce. Perhaps you’ve been to a Dreamforce, or world tour or one of the other official salesforce.com events.

But perhaps something you didn’t know about were salesforce ‘Community Events’. These are events that are not run by salesforce.com themselves, rather, they are organised by the community (often sponsored by salesforce.com partners, ISVs, etc). Community Events are relatively new in the space, but they are picking up pace quickly, an excellent example of this was the London’s Calling event here in the UK (that I unfortunately didn’t make it to.. next year!)

So why am I talking about community events? Well, I went to my first one recently – Surfforce.

Surfforce was billed as ‘a salesforce user group with a difference’ and it certainly was. Held in Aberavon, Wales, the basic idea of the event was ‘lets go for a surf in the morning, then talk salesforce in the afternoon’. It was the brainchild of Shaun Holmes, who’s passion for both helping others, the community and salesforce is incredible.

The event was aimed at people new to the salesforce community, with several excellent speakers sharing their journeys within the salesforce world. As well as this, there was a focus on helping local charaties.

I only found out about the event about a week before, so lucky enough I was able to organise the trip down with Scott. Given my late coming to the party, I was not able to secure a spot in the surfing portion of the day, which suited me fine, I am from Australia after all and the water temperate in wales was a little different to what I am used to!

When those brave enough to strap on a wetsuit where finished in the ocean it was time for lunch, networking and chatting with sponsors.

surfforce-agenda

After lunch, we were treated to some excellent talks. First was Danielle from the wave project, she took us through what the project was about, and the amazing impact that it has had on the kids in need who were able to take part. They are doing excellent work with kids in need, providing ‘surf therapy’, teaching them how to surf and helping them with mental health issues such as anxiey and depression. Thanks to surfforce, over £500 was raised to help them in their efforts, as well as the opportunity for 15 kids to take part in a surf lesson at the same time as the surfforce attendees.

We next heard from Anna, a local businesswoman and entrepreneur, who spoke of her humble beginnings in Poland during the cold war, and how she was able to make the most of what she had and how she was able to keep challenging herself to be better and better. She has won multiple awards and is CEO of two successful companies, her talk was definitely inspiring.

We then heard from Dave and Mike from salesforce, both of them very early employees, they gave a very informative presentation that went through the journey salesforce as a company has been on, from having a handful of customers in 1999, none of whom had to pay for licensing for the first year! (interesting side note, one of these early adopters was a previous employer of mine) to launching the AppExchange, running on a box under dave’s desk, and originally called the App Store (sound familiar?) to the multi billion dollar success they are today. This was a very interesting talk, and if you get a change to see/watch it I would highly recommend it.

After a brief break for lunch, we heard from several more excellent speakers. The first of whom, Louise spoke of her personal journey from someone who had no experience with salesforce (or computers really, she has a background in Literature) to becoming an Awesome Admin. She spoke of how she found that she had more of an interest in the systems she was working with, than the actual work itself, and how that when she has salesforce ‘forced’ upon her, she decided that she would learn as much as possible and make a go of it. Louise described how much the salesforce community has been a help to her, the sheer volume of resources out there and how inclusive and helpful people were.

Next up, Antonia took us through her journey to bring her to the position she is in today (Lead Consultant) and how that her journey and the salesforce community is anything but boring. She explained that using the salesforce platform, anyone who wants to try can become a developer thanks to the supportive community, excellent declarative tools and wealth of documentation.

Finally, Jodi spoke to us about her journey from Salesforce Admin to Consultant, with a presentation entirely of GIFs (no death by powerpoint here!) she spoke of how she was constantly looking for new challenges, from being an Administrator, to setting up a Centre of Excellence, to finally making the move into the consulting world. Her journey in particular is one that I think a lot of people in the salesforce consultancy world will be familiar with (I know I am, I started my salesforce journey as an Admin back in 2008)

Proceeding ended with drinks and networking. To spite not being the exact target audience, I think that I got quite a lot from attending Surfforce, I met a load of amazing people and got to be involved with, what I think, is an excellent concept.

Shaun, Kerry, the speakers, volunteers, sponsors and everyone else who worked so hard to get this event up and running deserve a huge pat on the back for what they achieved with this event. I think the Surfforce concept would fit in perfectly back home in Australia. Something like this could be easily done in both the Gold Coast and Sydney, and given the salesforce community in Australia, could be very successful. I hope that someone seriously considers this concept, and that the next event is even bigger and more successful than the last.

I think the concept of community events is a great one, it goes to show how inclusive the salesforce community is as a whole and how excited people are about the platform. Surfforce may have been my first community event, but it most definitely won’t be my last.

 

 

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